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After being declared laureate of the international competition organized by the Comité des Champs-Elysées, and after a challenging process of one year and half of development, ACTLD has the privilege to present you their inspiring project: “TREE RINGS”.

Perceiving this project of illuminating the Champs-Elysées as a unique opportunity to give free reign to our artistic sensibility, we seized the project with an open and fresh mind in order to renew one of the most traditional ways of filling Christmas with fascination. In close collaboration with the Comité des Champs-Elysées, and with support of the Mayor’s office of the 8th arrondissement and the City of Paris, we have a chance to share our artistic vision and create an outstanding art installation in order to meet expectations of excellence for this famous avenue.

Thanks to their strong experiences, synergies and convergences, Koert Vermeulen, the principal designer, and Marcos Viñals Bassols, set designer and artistic director of the art installation, approached the spatial and socio-economic context of the Champs-Elysées, with the desire to create a unique contemporary object of strong visual identity. The central driving force behind their creation is the innovative concept, which yearns for a break from traditional and ordinary illuminations. Koert and Marcos aim at modernizing and renewing Christmas aesthetic while fully considering the ecological aspect.

The main ambitions of the project were to enhance the architecture of the Champs-Elysées during the time of Christmas and to highlight the prestigious role that it plays in the heart of the French capital.
The contemporary, pure and flexible form of “TREE RINGS”, was designed and developed with a particular attention to respect of nature.
The designers’ creative vision is based on the “ring” as a symbol of unity and gathering, becoming in the end a symbol of unity between man and nature. Three lighting rings encircle one tree out of two on the avenue, without touching it. The tree is respected as a living being, enhanced by the light during the Christmas period. The outside of the ring is a LED strip, giving a glow of light while the inside LED strip lights up the tree itself. Mirror discs hanging on the branches of the tree will reflect the light rays in all directions as they move freely in the wind.
Our art lighting installation will be installed on 200 trees, regularly changing color, intensity and rhythm of the lights.
Champs Elysées
The Avenue of the Champs-Elysées, which measures 1910 meters of length & 70 meters of width, starts at Place de la Concorde and ends at Place Charles-de-Gaulle, with the Arc de Triomphe.
Blue SquareBis Lighting
Don't miss the video of the Christmas Illumination of the Avenue Champs-Elysées on ACTLD Facebook Fanpage.
The success of the Christmas lighting on the Avenue des Champs-Elysées in Paris was made possible thanks to the close collaboration between ACTLD creative team and its Belgian partners on this project: ASP Blue Square, who provided a full-service platform ensuring production, logistics, financing and installation, and Bis Lighting, manufacturer of the structure.

The truly innovative aspect of our project will be presented during the press conference in Paris on November 9. We will be pleased to give you all the specifics of our art installation.
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