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ACTLD IMX Light Art Installation Zeleno Park Moscow
ACTLD NEWSLETTER 06-2015
IMX Immersive Experience
Strong in our expertise of lighting & visual design for the retail sector, we provide turnkey solutions to respond to an increased demand for integrated architectural and entertainment facilities, which focus on customer experience. While we were working on our 4th commercial center in Russia, we were called by Development Group DG19 to create a pioneering project within the Zeleno Park shopping mall in Moscow.
IMX Immersive Experience
As a premiere in our practice, we took upon the challenge to entirely create and develop an innovative structure, "IMX" (for Immersive Experience), which includes so many visual and dynamic elements that it transforms the visitors spatial experience in various unconventional ways. Opting for a multi-sensory approach, we shaped a space that awakes all senses of the visitors, combining architecture, lighting, sound and interactivity, in order to narrate a fantastic story.
IMX Immersive Experience
We created a visual & lighting design concept that adds value to the retail space of this exceptional venue and ensured the design development and technical feasibility as well. Video projections, integration of made to measure renewable content, interactive solutions, sound, light and special effects along with an innovative operating technical system were the fundamental features of this project, which offers numerous creative and technical possibilities.
IMX Immersive Experience
The immersive experience of IMX encourages the exploration of interfaces that merge the virtual world with the physical one. IMX is an opportunity for storytelling, for scenarios of shows or commercial brandings. On the other hand, IMX could not leave aside its commercial potential, and therefore stimulates the connection between the users and the commercial space. In this aspect, IMX is also a platform for conventional and non-conventional commercial display, exclusive brand identity, multi sensory customer experience, interaction and recreation. The opening is planned for December 2015 !
Inferno - Opening Show Waterloo 2015
ACTLD was called by Luc Petit Creation and VO Group to design the visual scenography of "INFERNO", an outstanding spectacle for the Bicentenary of the "Battle of Waterloo" organized and produced by VO Group. For this unique occasion, renowned stage director Luc Petit imagined a grandiose inauguration show as part of the commemorations.
Inferno - Opening Show Waterloo 2015
On the evening of June 19th, the entire setting came to life with more than 600 re-enactors, as well as animals, decors, lighting, video projections and sound & fireworks effects, immerging the public into the heart of the legendary battle, with its historical figures and the most beautiful gems of Victor Hugo, his poem entitled "L'expiation" ("The atonement").
Inferno - Opening Show Waterloo 2015
Our team, led by Koert Vermeulen as principal lighting designer, carried out this project with a real excitement, as in such large scale live events, the lighting effects constitutes the main element to produce dramatics and highlight mythical moments. For the twelve tableaux of the show, we created a lighting scenography, which took advantage of all the space offered by the setting and enhanced the details of the live performances to obtain the best visual impact.
Inferno - Opening Show Waterloo 2015
A poetic interpretation of the Battle of Waterloo, “Inferno” was the first breathtaking light and sound show of such large scale that took place on a natural stage of 150 sqm, in front of an amazed crowd of 11.000 spectators filled with dreams and emotions.
Tree Of Life World Expo 2015
We illuminate the "Tree of Life" at the Italian Pavilion of Expo 2015 Milan
Discover it until 31st October 2015 !
Tree Of Life Video
Tree Of Life
ACTLD
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B - 1190 Bruxelles
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