ACTLD is an experience design studio with a wide spectrum of fields of expertise. We deliver memorable experiences using lighting, video, sound, set design, special effects, innovation, sophisticated control systems and interactive settings to create one of a kind stories.

Our most notable expertise is storytelling. We create worlds and stories that connect, captivate and inspire audiences worldwide. For achieving that, we explore different techniques and technologies, and craft unique narratives and formats using groundbreaking paths in each of our experiences and shows.

Our Process

From concept design to operation, our multidisciplinary team specializes in a wide range of specialties that will help you create or enhance the experience that you and your audience are looking for.

Our expertises

Creative Direction

As creative directors and visual storytellers, we define the artistic vision, the narrative and the creative strategy of the project throughout all its phases. In coordination with creative, technical and production teams, we work to ensure that we deliver a high quality project that meets our clients' objectives and expectations meanwhile continuing to surprise and amaze the public.

Lighting Design

As lighting designers, we bring together our creative approach and lighting expertise to deliver outstanding results. We imagine, design and create lighting schemes that support the story and evoke emotion. Our expertise in entertainment and architectural lighting design allows us to design atmospheres that create, shape and enhance all different types of experiences.

Scenography

As set designers, we create large-scale scenographic elements, interactive scenarios and immersive environments that uphold the narrative of the project. Our main objective is to amaze the public while bringing the story and its characters to life. To do so, we design and supervise the production of customized elements that have unique materials, volumes and intentions.

Content Creation

As content creators, we design and produce the visual and musical content of our temporary and permanent shows, immersive installations and experiences. Through the use of images, animation, music, sound effects, laser and video, we create universes that arouse emotions and bring stories to life. We take ideas and turn them into breathtaking content that can transform and enhance existing environments and create new ones.

Aquatic & Special Effects

As experience designers, we craft emotions to generate more intense and lasting memories in our audiences, making our experiences unforgettable. To do this, we design and integrate creative special effects and avant-garde features into our work such as drones, fireworks, flames, CO2, fog, mist, foam, 2D and 3D fountains, geysers, water screens, water curtain and any safe element that helps us create the story we want to tell.

Interaction Design

As interaction designers, audiences are an integral element of our experiences. When designing interactive experiences, we design the way in which visitors interact with each other and relate to the space and elements surrounding them. The boundaries between the digital and physical worlds become blurred and each visitor becomes an active element in the experience and the story, powerful enough to change it with their behavior.

Audio & Visual Systems Design

As audio and video designers, we create exceptional systems with our main objective of improving and enhancing the quality of the experience. Audio and video play a very important role in most of our projects and our main responsibility is to bring, through our systems and design, the best possible experience to our audience and to immerse them completely.

System Engineering & Show Control

As system engineers, our most important objective is to help our clients throughout the process of bringing their vision to life. To do so, we are constantly updated on new standards and protocols that are emerging in lighting, video, audio, and entertainment technologies, so we can engineer the right show control solution, integrate all systems and answer to the unique requirements of each project.

Previsualization & Programming

As programmers, we use previsualization and pre-programming tools to preview the final experience within a 3D environment before it is built. Our unique ability to simulate all the various elements of a show, allows us to feel, refine and plan our experiences throughout the design process, ensuring that the final product reflects the vision of our clients, leaving the audience in awe.

Technical Direction

As technical directors, we oversee and organize the technical design and operations of the project while working with an extensive network of freelance professionals and top level international suppliers. Throughout the different phases of the project, we work closely with technical, creative and production teams to assess the feasibility and cost of the proposals, and to develop and optimize the technical aspects of the story.

Production & Project Management

As producers and project managers, our key responsibilities are to define and set the overall strategy for the project and to deliver the experience as conceived and designed. For doing that, we work on different aspects of the project, including planning, organization, budgeting, risk management and supervision of the evolution of the work.

Our expertises

Creative Direction

As creative directors and visual storytellers, we define the artistic vision, the narrative and the creative strategy of the project throughout all its phases. In coordination with creative, technical and production teams, we work to ensure that we deliver a high quality project that meets our clients' objectives and expectations meanwhile continuing to surprise and amaze the public.

Lighting Design

As lighting designers, we bring together our creative approach and lighting expertise to deliver outstanding results. We imagine, design and create lighting schemes that support the story and evoke emotion. Our expertise in entertainment and architectural lighting design allows us to design atmospheres that create, shape and enhance all different types of experiences.

Scenography

As set designers, we create large-scale scenographic elements, interactive scenarios and immersive environments that uphold the narrative of the project. Our main objective is to amaze the public while bringing the story and its characters to life. To do so, we design and supervise the production of customized elements that have unique materials, volumes and intentions.

Content Creation

As content creators, we design and produce the visual and musical content of our temporary and permanent shows, immersive installations and experiences. Through the use of images, animation, music, sound effects, laser and video, we create universes that arouse emotions and bring stories to life. We take ideas and turn them into breathtaking content that can transform and enhance existing environments and create new ones.

Aquatic & Special Effects

As experience designers, we craft emotions to generate more intense and lasting memories in our audiences, making our experiences unforgettable. To do this, we design and integrate creative special effects and avant-garde features into our work such as drones, fireworks, flames, CO2, fog, mist, foam, 2D and 3D fountains, geysers, water screens, water curtain and any safe element that helps us create the story we want to tell.

Interaction Design

As interaction designers, audiences are an integral element of our experiences. When designing interactive experiences, we design the way in which visitors interact with each other and relate to the space and elements surrounding them. The boundaries between the digital and physical worlds become blurred and each visitor becomes an active element in the experience and the story, powerful enough to change it with their behavior.

Audio & Visual Systems Design

As audio and video designers, we create exceptional systems with our main objective of improving and enhancing the quality of the experience. Audio and video play a very important role in most of our projects and our main responsibility is to bring, through our systems and design, the best possible experience to our audience and to immerse them completely.

System Engineering & Show Control

As system engineers, our most important objective is to help our clients throughout the process of bringing their vision to life. To do so, we are constantly updated on new standards and protocols that are emerging in lighting, video, audio, and entertainment technologies, so we can engineer the right show control solution, integrate all systems and answer to the unique requirements of each project.

Previsualization & Programming

As programmers, we use previsualization and pre-programming tools to preview the final experience within a 3D environment before it is built. Our unique ability to simulate all the various elements of a show, allows us to feel, refine and plan our experiences throughout the design process, ensuring that the final product reflects the vision of our clients, leaving the audience in awe.

Technical Direction

As technical directors, we oversee and organize the technical design and operations of the project while working with an extensive network of freelance professionals and top level international suppliers. Throughout the different phases of the project, we work closely with technical, creative and production teams to assess the feasibility and cost of the proposals, and to develop and optimize the technical aspects of the story.

Production & Project Management

As producers and project managers, our key responsibilities are to define and set the overall strategy for the project and to deliver the experience as conceived and designed. For doing that, we work on different aspects of the project, including planning, organization, budgeting, risk management and supervision of the evolution of the work.

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Our Process
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